Mission Statement
Wide fit sneakers that keep your feet happy
We think about footwear a lot. Our goal is to give everyone with wider feet the chance to wear sneakers that are comfortable, supportive and built to last, so every step feels better.
Comfort comes first
Footwear is often treated as an afterthought, yet your feet carry you through every day. When you have wider feet, finding a pair that truly fits is a struggle. That's why we focus on wide fit sneakers: they're the most comfortable, supportive everyday choice for wider feet, and we want you to feel the difference from the first step.
Why sneakers are better for your feet
Sneakers are designed around how your feet actually move. Compared with most everyday shoes, a well-fitted wide sneaker gives you:
Cushioning that absorbs impact
Shock-absorbing midsoles soften every step, easing pressure on your heels, knees and joints on hard sidewalks.
Room for your toes
A roomier toe box lets toes spread naturally, reducing rubbing and pressure on bunions and wider forefeet.
Support and stability
Supportive heel counters and arch support keep your foot properly aligned, helping reduce fatigue on long days.
Adjustable, secure fit
Laces and straps let you fine-tune the fit across the top of the foot, ideal if your feet swell during the day.
Orthotic friendly
Many sneakers have removable insoles, so there's space for your own orthotics without squeezing your feet.
Lightweight and breathable
Light, breathable uppers keep feet cooler and less tired, so you can walk farther in comfort.
More widths than you'll find at the mall
Our range of fittings from E to 8E gives men and women more choice than most stores carry. We only stock styles proven to deliver comfort and satisfaction, so choosing is simpler and stress-free.
Strong relationships with our brands mean new styles arrive on time, and you get an early look at each brand's latest collections.
Finding your perfect pair
We listen
We learn what matters to you on comfort, room and style.
We narrow it down
We shortlist the few pairs we think will suit you best.
We look after you
Friendly service, from your first question to finding your perfect pair.
Why the right width matters
Most people buy shoes by length and assume the width will be fine. For many, it isn't. Shoes that are too narrow make long days at work, commutes and nights out a struggle, and over time can lead to foot problems.
Many people put up with this without knowing shoes made for their width exist. Part of our mission is to change that, which is why we've created a guide to shoe widths so you can make an informed choice for yourself.
Our values
Commitment to excellence
Every customer is treated as an individual with unique needs, reflected in everything from our packaging to our customer service.
Build a happier community
Too many people wear shoes that are too narrow. Raising awareness of the problem helps more people stay comfortable, productive and well.
Spread the word
We keep up with every brand's new styles to find shoes you'll love. Help us share why wide-fitting shoes matter.
Keep you moving
Whether it's a daily walk or your next run, the right fit helps you go farther in comfort and hit your step goals, every day.
Ready to find your perfect fit?
Shop hundreds of wide fit sneakers, alongside our full range of shoes, in widths from E to 8E.
Not sure of your width?